AXA LFC training center and AXA LFC Melwod training center

AXA and Liverpool FC

The Official Training Partner of Liverpool FC

We know that feeling confident on the field starts with preparing properly in training which is why we’re proud to be the Official Training Partner of Liverpool FC. We support both the men’s team at the AXA Training Centre and the women’s team at the AXA Melwood Training Centre which means we can share behind-the-scenes access to your favourite players.

Check out the teaser for our latest content series, Player Portraits, where we get your favourite players and backroom staff to try something new with confidence.

Watch episodes 1 – 4 out now on our YouTube channel to find out what secrets are spilled and decide who’s the best artist on the squad.

It’s not just the team that gets our support though. We’ll keep you fan fit by treating our lucky winners to prizes like official kit, tickets, training centre tours and more.

Check out our recent winners:

November: Kayley from Merseyside won signed merch two tickets to LFC v Brighton & Hove on TikTok
December: Sean from Manchester won signed merch and two tickets to Everton v LFC on Instagram
December: Leah from Manchester won two tickets to West Ham v LFC on Instagram

Could your name be up here next?

In the remainder of the 24-25 season, we’ll be giving away more match tickets, signed merch, opportunities to tour the AXA Training Centre, mascot experiences and more! Follow us on our social platforms to find out how you can win.

Follow us to enter:

Supporting the community with LFC Foundation

As part of our ongoing relationship with LFC, we also support the LFC Foundation in their efforts to create life changing opportunities for children and young people. In the past, we’ve sponsored the annual LFC Legends Match, with all proceeds from the event going towards the LFC Foundation.

This year our LFC Legends vodcast helped promote the game and encourage more people to buy tickets.

Fan zone

We had great fun with the fans at the last LFC Legends match in March 2023. We had games for fans of all ages and donated £1 to the LFC Foundation for every person who played, which raised an extra £650 for the Foundation.

LFC fans playing football game in the fare zone

The Official Training Partner of Mums

Being a mum is busy! You care for everyone else first, usually put yourself last, and often deprioritise exercise for loads of reasons, from being time-poor to fear of judgement. We’d like to help with some small steps to living a healthier life, both physically and mentally.

That’s why we’ve partnered with the Walking Football Association (WFA) to provide funding for women’s walking football teams. This will help to buy new equipment, hire pitches for training, start new clubs and ultimately provide more spaces for women to get together and try walking football.