AXA LFC training center and AXA LFC Melwod training center

AXA and Liverpool FC

We’re all about giving people confidence, whether that’s our customers, Liverpool FC players or fans. As the Official Training Partner of Liverpool FC we know that preparation begins off the pitch and the better you’re prepared, the more confident you feel.

We share values and goals with LFC on and off the pitch and our partnership has grown from strength to strength. We support both the men’s team at the AXA Training Centre and the women’s team at the AXA Melwood Training Centre which means we can share behind-the-scenes access with new footage of the Reds training and fun videos with the players.

It’s not just the team that gets our support though. We keep the fans ready to cheer on the players through great prizes including tickets, signed merchandise and tours of the training centres. Follow us on social if you don’t want to miss out.

Fans deserve to be pampered just like the players. We’ll keep you fan fit by treating our lucky winners to prizes like official kit, tickets, training centre tours and more. We have competitions coming up every month and you won’t want to miss out on our great prizes!

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Supporting the community with LFC Foundation

As part of our ongoing relationship with LFC, we also support the LFC Foundation in their efforts to create life changing opportunities for children and young people. In the past, we’ve sponsored the annual LFC Legends Match, with all proceeds from the event going towards the LFC Foundation.

This year our LFC Legends vodcast helped promote the game and encourage more people to buy tickets.

Fan zone

We had great fun with the fans at the last LFC Legends match in March 2023. We had games for fans of all ages and donated £1 to the LFC Foundation for every person who played, which raised an extra £650 for the Foundation.

LFC fans playing football game in the fare zone

The Official Training Partner of Mums

Being a mum is busy! You care for everyone else first, usually put yourself last, and often deprioritise exercise for loads of reasons, from being time-poor to fear of judgement. We’d like to help with some small steps to living a healthier life, both physically and mentally.

That’s why we’ve partnered with the Walking Football Association (WFA) to provide funding for women’s walking football teams. This will help to buy new equipment, hire pitches for training, start new clubs and ultimately provide more spaces for women to get together and try walking football.