The multiple roles of the self-employed

A typical small business owner has at least five different roles — ranging from accountant to social media manager

73% have taken on more roles than when they first started

Other roles SME owners are having to take on

% who have taken on these in addition to their main role

  • Finance manager 44%

  • Office administrator 44%

  • Accounting 42%

  • Sales manager 42%

  • Customer service manager 40%

  • Marketing 39%

  • IT helpdesk 39%

  • Social media manager 34%

  • Advertiser 34%

  • Operations & logistics manager 31%

  • Cleaner 28%

  • Insurance manager 27%

Most challenging issues for self-employed

Accounting issues 13%

Finances 7%

29% have made a significant mistake at work due to a lack of expertise within a specific business area

20% say being a sole trader contributes to the issues they face

Nearly half of SME owners face challenges on a day-to-day basis

34% think it's impossible to be skilled in all areas of business

26% say there's not enough general help and advice for business owners

17% are concerned they may not have the right business insurance

See how we can help with tailored insurance solutions and practical business advice and support

Being self-employed shouldn’t be a risk