Business insurance

Our trending articles

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Emotional marketing: why it matters

Marketing and brand

4 July 2018

Why brands are tuning in to customers’ emotions – and how you can too

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How to set up a Facebook ad campaign

Marketing and brand

6 March 2023

Get set up with Facebook advertising with our step-by-step guide.

AXA Customer, Abigail Butler, drying a client's hair in her salon
Event ideas to increase salon footfall

Marketing and brand

14 September 2022

Want to get more people into your salon? Here’s a few event ideas that may help.

Bryony, a real AXA customer, working in a garden
How to get good reviews as a gardener

Marketing and brand

14 January 2022

Reviews are extremely important in the digital age. Find out how to manage them.

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Can a pop-up shop boost your business?

Marketing and brand

1 June 2020

Why opening a pop-up shop might be the next step for your business

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The UK's Most Simple Brands 2019

Marketing and brand

26 April 2019

The UK's simplest brands (and what your business can learn from them) revealed.

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5 lessons startups can learn from Nike

Marketing and brand

4 July 2018

From the back of a car to a billion dollars, Nike is a startup success story

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How to cash in on wedding season

Marketing and brand

5 June 2018

How could some unlikely businesses make the most of this wedding season?

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Ten SEO tips for small businesses

Marketing and brand

24 May 2018

Get to grips with search engine optimisation in our quick-start guide.

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Marketing: the new traditions

Marketing and brand

15 February 2018

Build your brand identity online using traditional marketing techniques.

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What can SMEs learn from McDonald’s?

Marketing and brand

12 February 2018

Could taking a leaf out of big brand marketing plans help your small business?

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Is Amazon going traditional?

Marketing and brand

2 February 2018

By opening more physical retail stores, is Amazon embracing tradition?

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Marketing: is newer always better?

Marketing and brand

2 February 2018

Traditional versus modern marketing methods: what's right for your business?

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How to set up a Twitter ad campaign

Marketing and brand

11 December 2017

Get set up with Twitter advertising with our step-by-step guide.

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How to set up an Instagram ad campaign

Marketing and brand

11 December 2017

Get set up with Instagram advertising with our step-by-step guide.

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How to create festive window displays

Marketing and brand

30 November 2017

In retail's most competitive season, here's how your store can stand out.

Tradesman and AXA Customer, Steve Follard, completing woodwork
Marketing for Tradesmen

Marketing and brand

17 November 2017

As a tradesman, you only get one chance to make a good first impression. Here’s AXA’s handy tips on how to boost your public image through marketing.

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How To Make The Most Of Your Retail Space

Marketing and brand

13 November 2017

AXA speaks to an expert, interior designer Lynne Lambourne, to find out what small retailers can do to really get the most out of their shop space.

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How to increase footfall over Halloween

Marketing and brand

27 October 2017

From spooky storefronts to wince-inducing window displays...