For generations, Britain’s local and independent shops have been helping to bring families together and make Christmas happen. And even though the majority of us now do our Christmas shopping at the big supermarkets and retailers, our research1 shows the Christmas spirit is alive and well when it comes to shopping local.
Almost 70% of people will buy at least some of their Christmas shopping locally this year – while one in five over 55s will buy all their shopping locally. And to continue that goodwill and show our much-loved local stores just how much we appreciate them, we wanted to say a little thank you.