Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

AXA Startup Angels 2023
How to win: advice from the 2023 judges

Starting up

14 March 2023

Read the judges' best advice for entrants to the AXA Startup Angel competition.

2022 AXA Startup Angel Winners
AXA Startup Angel 2022 winners advice

Starting up

13 March 2023

Considering applying for AXA Startup Angel? Get advice from our 2022 winners.

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Are business partners key to success?

Starting up

3 March 2023

Starting up on your own could be daunting, so is a business partner the key?

Tradesman, Steve Hollands, hard at work in his joinery business
Small Business Stories: Steve Hollands

Starting up

30 December 2022

Tradesman Steve talks about running his own carpentry business.

A man looking at his computer screen while sitting in the dark
Side hustle ideas: how to start a side business and earn extra money

Starting up

24 November 2022

Want to start a side business? From candle making to dog walking, here are AXA’s side hustle ideas to help you earn extra money.

How to start a life coaching business

Starting up

31 October 2022

Looking to start a life coaching business? Here, AXA breaks down what skills you need and how to get started.

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The ins and outs of government small business grants

Back to Business

25 October 2022

Looking to apply for a small business grant? Read AXA’s guide to learn everything you need to know.

Team Repair: AXA Startup Angel Winners 2022
AXA Startup Angel winner: Team Repair

Starting up

5 October 2022

Introducing our AXA Startup Angel winners for 2022: Team Repair.

Muihood - 2022 Winner of Startup Angel
AXA Startup Angel winner: Muihood

Starting up

4 October 2022

Introducing our AXA Startup Angel winners for 2022: Muihood.