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Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

Business plans

Although they are often part of the funding process, a good business plan can be so much more. Read our guide and use our template to develop a blueprint for your business' growth. (DOCX, 167kb)

How to write a business plan Download our business plan template

Marketing plans

If getting the word out feels like a challenge, our template and guide to developing a marketing plan could get you shouting the right message from the right rooftop. (DOCX, 170kb)

How to write a marketing plan Download our marketing plan template
Business plans

Business plans

Marketing plans

Marketing plans

Business insurance

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AXA Startup Angels 2023
How to win: advice from the 2023 judges

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14 March 2023

Read the judges' best advice for entrants to the AXA Startup Angel competition.

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AXA Startup Angel 2022 winners advice

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13 March 2023

Considering applying for AXA Startup Angel? Get advice from our 2022 winners.

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Are business partners key to success?

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3 March 2023

Starting up on your own could be daunting, so is a business partner the key?

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Small Business Stories: Steve Hollands

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Tradesman Steve talks about running his own carpentry business.

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Side hustle ideas: how to start a side business and earn extra money

Starting up

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Want to start a side business? From candle making to dog walking, here are AXA’s side hustle ideas to help you earn extra money.

How to start a life coaching business

Starting up

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Looking to start a life coaching business? Here, AXA breaks down what skills you need and how to get started.

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The ins and outs of government small business grants

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Looking to apply for a small business grant? Read AXA’s guide to learn everything you need to know.

Team Repair: AXA Startup Angel Winners 2022
AXA Startup Angel winner: Team Repair

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Introducing our AXA Startup Angel winners for 2022: Team Repair.

Muihood - 2022 Winner of Startup Angel
AXA Startup Angel winner: Muihood

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Introducing our AXA Startup Angel winners for 2022: Muihood.