Take your idea from dream to reality.

Startup Advice

There’s a story behind every business. A big idea. A spark of inspiration that ignited a big ambition. Because it takes courage to start a business. It takes a bold step to push on and do things your way. And when it gets tough, it’s your restless determination that keeps it going. We get it. Because we’re restless too.

Our startup advice collects articles from Business Guardian Angel, inspirational guest posts from real entrepreneurs and practical guides on startup essentials.

How to become a dance teacher

Starting up

11 July 2023

Thinking of becoming a dance instructor? Read this guide to getting started.

A male florist working on a flower arrangement
How to start a floristry business

Starting up

22 June 2023

If you have a budding interest in floristry read this guide to getting started.

How to freelance
What’s it like to found a startup?

Starting up

22 May 2023

If you're starting a business, here's a few things you may want to prepare for.

AXA Startup Angels 2023
How to win: advice from the 2023 judges

Starting up

14 March 2023

Read the judges' best advice for entrants to the AXA Startup Angel competition.

2022 AXA Startup Angel Winners
AXA Startup Angel 2022 winners advice

Starting up

13 March 2023

Considering applying for AXA Startup Angel? Get advice from our 2022 winners.

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Are business partners key to success?

Starting up

3 March 2023

Starting up on your own could be daunting, so is a business partner the key?

Tradesman, Steve Hollands, hard at work in his joinery business
Small Business Stories: Steve Hollands

Starting up

30 December 2022

Tradesman Steve talks about running his own carpentry business.

A man looking at his computer screen while sitting in the dark
Side hustle ideas: how to start a side business and earn extra money

Starting up

24 November 2022

Want to start a side business? From candle making to dog walking, here are AXA’s side hustle ideas to help you earn extra money.

How to start a life coaching business

Starting up

31 October 2022

Looking to start a life coaching business? Here, AXA breaks down what skills you need and how to get started.