As part of the newly combined AXA Wealth business and its focus on investment and service, Elevate develops and sources bespoke solutions for distributors and service providers to give advisers choice on their RDR-journey. As demand for out-sourcing investment management grows, discretionary service providers will take on an increasing share of the IFA market.
Mark Wilkinson, Head of Proposition, AXA Wealth, said “In light of the recently launched, platform focused, new AXA Wealth business, the addition of discretionary managed funds is an interesting development. The addition of the three GHC Resilient funds and the Strategic Managed fund will provide an opportunity for advisers looking to outsource their investment decisions, and will potentially provide a bridge between traditional fixed asset multi-manager funds and the discretionary manager's own services.”
The eight GHC open-ended investment company (OEIC) funds now available on Elevate are Resilient; Multi-Managed and Investor funds and are available in institutional structures.
Richard Harper, Senior Fund Manager, GHC Fund Management Limited, said “The Resilient and Strategic Managed funds, managed using a combination of top down asset allocation and our stock selection process, will allow customers to benefit from our discretionary management skills. Being available on Elevate allows GHC to continue to provide its customers with the service they want, available on the platforms they want.”