AXA creates broker big data tool for customer insight

AXA creates broker ‘big data’ tool to provide greater customer insight and market competitiveness

AXA is introducing a new ‘big data’ tool for brokers to give them greater insight into existing and potential clients.

13 November 2014

Posted in Innovation

Endcustomer.co.uk, which has been built in-house by Ignition NBS, AXA’s broker marketing agency, pools data from a host of public sources, presenting brokers with a quick, clear and concise view of a business allowing them to tailor both the approach and the insurance solution for that client.

For example, when a broker inputs the name of a company they wish to target, Endcustomer will show the financial performance of the business and flag any flood, subsidence and theft issues in the local area.

This gives brokers the insight to improve their risk submissions by providing an overview of a business’ web and social media activity, showing the company’s current credit risk, detailing any health and safety breaches and outlining what other company boards the directors sit on to assist with potential cross sell opportunities.

Everyone is talking about big data and its applications but to date, it has mainly been from an insurer perspective.

What Endcustomer does is give brokers real time, direct access to a range of data sources, consolidating insurance-relevant information and presenting it to brokers in such a way that they are given a much clearer view of current or potential commercial customers’ risks to assist with client conversations.

This tool will provide information on any registered business but for brokers targeting the mid-market sector, it will be particularly useful as, to put it simply, there is more data to consolidate delivering a much more detailed picture of the risk.

This will provide brokers with a genuine edge as they will have the means to real time profile risks and even if they do identify an issue such as a past health and safety breach, being better informed and evidencing their research with the customer will underline their professional approach.

Ken Wright, Head of Broker Development at AXA Commercial Lines and Personal Intermediary

Endcustomer is the latest iteration of AXA’s “Grow your Business” broker support programme delivered by Ignition, which has already built more than 50 digital solutions for brokers including websites, social media sites, aggregator landing pages, quote and buy systems. In addition, Ignition offers traditional marketing support such as marketing consultancy, print solutions, data profiling, lead generation campaigns, brand and advertising for hundreds of brokers across the country.

Brokers wishing to use Endcustomer.co.uk should contact their local AXA branch to arrange a demo. The digital tool can be licensed direct by Ignition or can form part of the wider support package for AXA-supporting brokers.

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Legal notes

About AXA UK

AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

Important legal information and cautionary statements concerning forward-looking statements

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans, expectations or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in such forward looking statements. Please refer to Part 5: “Risk Factors and Risk Management” of AXA’s Universal Registration Document 2022, for a description of certain important factors, risks and uncertainties that may affect AXA’s business and / or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as required by applicable laws and regulations.