SMEs buoyant but feeling less optimistic about future growth and recruitment

Each year, AXA Business Insurance, one of the UK’s largest business insurers, conducts a nationwide survey of SMEs looking at how they feel about the current state of their business, the potential for growth and other factors affecting their business. This year’s Index shows that, while the overall levels of optimism remain healthy at more than 80 per cent, nearly one in ten fewer SMEs expect growth than a year ago.

27 May 2014

Posted in Product

  • Overall levels of optimism remained steady at just over 80 per cent
  • 9% drop in number of SMEs optimistic about growth this year compared to 2013
  • 40% drop in SMEs planning to take on new employees in 2014
  • Potential interest rate rises are a concern - nearly a third citing this as a reason for reduced optimism
  • The UK’s most optimistic business is likely to be Scottish, run by a female under 35 and in the personal services (e.g. cleaning, hairdressing, dog walking) sector

Optimism by sector

Overall optimism stayed steady at 82% (81% in 2013), but was slightly lower among retail and distribution businesses (79%) and highest among businesses offering personal services (89%). Retail businesses also showed a big drop in growth expectations – while 71% said they were optimistic of growth last year, that’s now just 58%. Only construction/industrial companies were looking more confident about growth this year, possibly a reflection of the fastest growth in house building that the UK’s seen since 2003.

Sector Overall optimism about state of business (%)
Retail and distribution 79
Building trades and industrial sector 82
Professional services (eg accountancy, IT, marketing) 83
Personal services (eg cleaning, hairdressing, dog walking) 89
Small businesses optimism about growth by sector (%) 2012 2013 2014
Retail and distribution 35 71 58
Building trades and industrial sector 34 48 57
Professional services (e.g. accountancy, IT, marketing) 34 67 59
Personal services (e.g. cleaning, hairdressing, dog walking) 41 67 63
Total (All sectors) 35 63 58

SMEs’ appetite for recruitment has also suffered this year with a 40% drop in businesses planning to hire. Small retail businesses have taken the biggest hit – only 15% are planning to take on staff this year, compared to almost 50% this time last year.

Small businesses planning to hire new employees this year by sector (%) 2013 2014
Retail and distribution 47 15
Building trades and industrial sector 32 26
Professional services (eg accountancy, IT, marketing) 34 27
Personal services (eg cleaning, hairdressing, dog-walking) 43 25
Total (All Sectors) 38 23

Optimism by region

As last year, Scottish businesses emerged as the most optimistic overall, as well as showing greater enthusiasm for hiring and growth.

Country England (%) Scotland (%) Wales (%)
Overall optimism about state of business 82 91 79
Optimistic about growth 58 63 47
Planning on taking on new staff in the coming year 22 37 18

Dents in SME optimism in 2014

When asked about things that affected their overall optimism, a third of SMEs said the prospect of rising interest rates made them less optimistic. It was a particular concern for construction/industrial businesses with 41% citing it as a reason for diminished confidence.

Meanwhile, the economic situation in the Eurozone seems to be less of an issue than a year ago when over a third of SMEs considered this a dampener to their optimism, a figure that has dropped to just under a quarter this year.

It’s good to see that, overall, optimism remains high; but we can’t ignore the drop in growth expectations.

It could simply be that there was a dramatic surge of optimism last year as the economy started to pick up and that this has now settled to more realistic levels.

But we also know from working closely with SMEs that things like difficulties in securing funding and invoicing terms from clients are holding many back from more ambitious plans for the future.

Whatever the reasons, we want to see the UK’s SMEs – who are such powerful drivers of our economic recovery – make the most of our improving economic climate. Ensuring they have the protection they need to keep going through the good times and the bad is just a little thing that we can do to help.

Darrell Sansom, Managing Director at AXA Business Insurance
Darrell Sansom, AXA UK Chief Customer & Innovation Officer

Notes to editors

Source: Markit/CIPS UK Construction PMI