- The FLOURISH consortium has published recommendations on how passengers’ data should be utilised and protected by Connected and Autonomous Vehicles (CAVs).
- The report highlights that trust is key, with 94% of consumers claiming they would need to trust a company before sharing their personal data, valued at a combined £32 billion.
- Recommendations are provided for cyber security, as 36% are nervous about cyber-attacks on driverless cars.
As members of the FLOURISH consortium, the companies have urged government and industry stakeholders to create a ‘data map’ to clarify who will need access to passengers’ data, what this data will consist of, and when it will be used.
The map will increase consumer trust and provide clarity into what personal information passengers will be sharing when using CAVs. Trust is a key talking point of the report, highlighting how 94% of consumers need to trust a company in order to share personal data with them.
The report also investigates the issue of cybersecurity and suggests measures to protect both CAVs and their passengers. It notes that ‘lifetime system security is a key consideration for the CAV ecosystem’, as 36% are nervous about cyber-attacks on driverless cars.
What is personal data worth?
It is estimated that by 2025 the value of data to the driverless market will be £32 billion per year. To understand this further, AXA commissioned research2 into how consumers value their personal data. The results show the average person believes their basic data (name, age, address) is worth £119, while data regarding where they travel to, from and how often is worth £120.
Type of Data | Perceived average worth in £s |
---|---|
Telematics data (driving performance in varying conditions) | £109 |
Basic personal data (name, age, address etc.) | £119 |
Trip data (locations travelled to and from and how often) | £120 |
Special data (religion, ethnicity, place of birth etc.) | £127 |
Medical data (GP notes, medical conditions etc.) | £166 |
The report raises the question on who should be the ‘data controller’ (i.e. the person or body legally in charge of data) of the information gathered by CAVs. According to AXA’s research, 20% feel that this should be the government, while 16% think a new driverless car regulatory body should be created. Only 5% said the manufacturer of the vehicle should be the data controller.
However, when asked who the data controller should be allowed to share this information with, two thirds said the emergency services, 45% said insurers and 41% said breakdown services. In fact, almost 70% of people said they would share their data if it improved road safety.
AXA and Burges Salmon are members of the FLOURISH consortium, alongside partners from large and small businesses, academia, the not-for-profit sector and local authorities.