AXA launches farm safety website

Agriculture has the highest rate of fatal injuries of all sectors
The Home Safely online tool gives farmers practical tips on how to reduce risks
It is unveiled at BIBA as brokers will be instrumental in promoting it

AXA UK is launching a risk management website to help farmers stay safe.

Unveiled at the British Insurance Brokers’ Association conference in Manchester, Home Safely is an online tool that has been designed with the support of the Health and Safety Executive (HSE).

Agriculture has the highest rate of fatal injury of all industry sectors; HSE figures show 33 people were killed in farming, fishing and forestry accidents in 2017/2018. Cattle and vehicles are among the biggest contributing factors.

The Home Safely web tool helps farmers assess their own risks and identify the areas they can improve. It sums up the rules for using tractors safely and lists tips on machinery maintenance or overhead power lines. It stresses the dangers associated with bales and other farm features, providing practical advice on how workers can go about their job safely.

The website is being unveiled at the BIBA conference because AXA UK sells farm insurance via brokers, who will thus play a crucial role in promoting this safety tool to farmers.

“We’re not here to just underwrite agricultural policies; we want to be by farmers’ sides and make sure they go home safely. We hope they’ll use the app and find it useful. Farming risks at the moment are way too high; we hope this tool will help make a difference.”

— Dougie Barnett, Director, Mid Market and Customer Risk Management, AXA Insurance

“Farmers need to realise that deaths, injury and ill-health in agriculture are not inevitable. The causes are well known and precautions that need to be taken to prevent accidents and ill-health often straightforward. The AXA farm safety app is a welcome initiative that provides farmers with an opportunity to gauge their performance and access further advice that will help them to understand the risks, plan their work and use the right controls to ensure that they return home safely from work.”

— Andrew Turner, Head of Agriculture, Health and Safety Executive

For easy access, the Home Safely website doesn’t require any password. Created by Ignition NBS, it doesn’t retain nor share any customer data with AXA. The online risk appraisal tool includes links to a range of text and video resources, including many from the HSE. It is available at homesafely.app/agriculture.

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About AXA UK

AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

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Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans, expectations or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in such forward looking statements. Please refer to Part 5: “Risk Factors and Risk Management” of AXA’s Universal Registration Document 2022, for a description of certain important factors, risks and uncertainties that may affect AXA’s business and / or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as required by applicable laws and regulations.