64% of Brits reveal their happy place is their car

Over half (52%) of people feel the most independent in their car, whereas just under half (49%) say it’s their happy place because they can travel with their family
38% say the most exciting thing they have ever done in a car was creating memories with their best friends, with over a quarter (26%) revealing they have used a car trip to declare their love for someone
A quarter (25%) chose Scotland as the best region for a road trip, with the classic anthem ‘Bohemian Rhapsody’ by Queen voted the top road trip anthem (22%)

Moja, AXA UK’s digital-only insurance brand, reveals that 64% of Brits see their car as their ultimate happy place. Everyone has experienced the feeling of escape a car can bring, whether they are the driver or the passenger. A poll of 2,000 adults revealed that a good car journey gives them independence (52%), freedom (42%) and time to self-reflect (34%).

Many treasured moments come out of a long drive, with 38% of Brits saying their favourite has been creating memories for life with friends, 26% confessing their love for that special someone in the passenger seat, and a fifth (20%) admitting that sleeping in their car was one of their more exciting memories.

Moja, which can be found through mojainsurance.co.uk, is working with former Love Islander and social media influencer Chris Taylor to find the nation’s happy place. To Chris, the importance of escapism and having a stress-free, fun journey on the road is a must.

In this busy day and age, it’s so important to be able to understand where your happy place is, so you can allow yourself to have moments of zen, reflection and fun.

Chris Taylor, TV Personality and Social Media Influencer

The research has also revealed the top regions for road trips, so the nation is all set ahead of the summer bank holiday (August 28th). Scotland tops the charts (22%), with the Southwest (16%) and Wales (11%) following closely behind.

When it comes to those more personal moments, a third (33%) of people find it easier to open up to a partner in the car, and a further 21% rely on longer journeys to work through relationship issues. The car is also a popular location to chat through challenging topics, with 17% saying it helps because they don’t need to look their partner in the eye.

Two in five (40%) class their first drive after passing their test as their most iconic trip for them, while 23% say it was driving their new-born baby home from the maternity ward and 15% said it was a road trip with friends.

This research shows that some of the most important moments centre around your car, such as bringing your child home for the first time or making great memories with friends. With more than 60% of people saying that the car is their ultimate happy place, it shows how important it is to make the overall driving experience as stress free as possible to keep those happy times going. This is what we’re aiming to do with Moja, by making motor insurance simpler, fairer and always there for our customers.

Tara Foley, CEO at AXA UK Retail

When it comes to those longer road trips, people class snack buckets (18%) and service station meal stop-offs (18%) as their rituals, with almost one in 10 (9%) leaving three hours early to ensure they reach their final destination comfortably.

46% of people have taken the car out to help a friend in need, 34% to clear their head and 32% to check out a place in their area that they’ve always wanted to visit.

To find out more about the great value, online-only motor insurance cover offered by Moja, visit mojainsurance.co.uk

Top 10 car songs

Bohemian Rhapsody - Queen (22%)
Go Your Own Way - Fleetwood Mac (16%)
Born to Run - Bruce Springsteen (14%)
Born to be Wild - Steppenwolf (13%)
Highway to Hell - AC/DC (13%)
Sweet Home Alabama - Lynyrd Skynyrd (13%)
Mr Brightside - The Killers (11%)
Summer Holiday - Cliff Richard (9%)
Radar Love - Golden Earring (9%)
On the Road Again - Willie Nelson (9%)

Media contacts

Legal notes

About AXA UK

AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

Important legal information and cautionary statements concerning forward-looking statements

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans, expectations or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in such forward looking statements. Please refer to Part 5: “Risk Factors and Risk Management” of AXA’s Universal Registration Document 2022, for a description of certain important factors, risks and uncertainties that may affect AXA’s business and / or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as required by applicable laws and regulations.