- AXA is supporting UEFA Women’s EURO 2025 as an Official Partner
- The new partnership ties in with AXA’s existing commitment to promote sportswomen and advance greater gender equality in football
- AXA is also the official training partner of Liverpool FC’s women’s team
AXA has become a proud Partner of UEFA Women’s EURO 2025, which will take place in Switzerland from 2-27 July 2025. With the sponsorship of the Women’s European Championship, AXA is expanding its existing commitment to women’s football.
AXA is committed to women's football through various partnerships, such as being the official training partner of Liverpool FC's women's team and the naming partner of the top Swiss women's football league. With its commitment, AXA is investing in women’s football – and sports in general – to ensure it receives the attention it deserves. It is also living up to its brand promise ‘Know You Can’, with which it encourages its customers to believe in themselves.
The tournament featuring 16 teams will be held in eight Swiss cities and is the largest European sports team event for women in 2025. UEFA Women’s EURO 2025 is expected to reach around 500 million viewers worldwide. For the 31 games, over 700,000 tickets will be available to fans to watch live in the stadiums.
The partnership between AXA and UEFA will last until the end of August 2025. The sponsorship amount is confidential.