AXA awarded prestigious underwriting accreditation

AXA UK has received a top award for underwriting service from Gracechurch, an independent insurance research consultancy
The insurer was awarded the UK Underwriting Service Quality Marque (SQM) in recognition of outstanding underwriting service in the UK regional market throughout 2025

AXA UK has received a prestigious award for underwriting from Gracechurch, an independent insurance research consultancy that specialises in performance benchmarking.

The insurer received the 2025 UK Underwriting Service Quality Marque (SQM) in recognition of outstanding underwriting service in the UK regional market. The SQM is awarded annually based on the Net Promoter Score (NPS) achieved by the insurer over the previous year, combined with how they rate on the key service metrics of communications and commerciality.

AXA UK was recognised by producing and placing brokers in the UK regional market, and for being consistently highly rated for two service-oriented metrics: collaboration and customer focus. The insurer exceeded the threshold of at least 80% positive ratings over the previous year, meaning that brokers and those insured can expect to receive a good experience.

Underwriting excellence is epitomised by insurers who collaborate with brokers while maintaining a sharp focus on end-customer needs. In a soft market great service will give competitive edge, and insurers who prioritise service will outperform on growth.

Ben Bolton, Managing Director at Gracechurch

Receiving this Service Quality Marque is a well-deserved recognition for our underwriting teams. It reflects the focus we place on underwriting service and its importance in delivering for our broker partners and clients.

Sarah Mallaby, Distribution & Trading Director at AXA Commercial

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About AXA UK

AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

Important legal information and cautionary statements concerning forward-looking statements

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans, expectations or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in such forward looking statements. Please refer to Part 5: “Risk Factors and Risk Management” of AXA’s Universal Registration Document 2022, for a description of certain important factors, risks and uncertainties that may affect AXA’s business and / or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as required by applicable laws and regulations.

AXA UK awarded prestigious underwriting accreditation