AXA UK&I makes new Management Committee appointment

Sally Pain is appointed Chief Communications, Customer, Brand and Sustainability Officer at AXA UK & Ireland
This new role will bring together AXA UK & Ireland’s external communications, internal communications, customer and brand functions as well as its sustainability agenda
Sally has extensive experience across the health, insurance and fast-moving consumer goods sectors

AXA UK & Ireland has announced the appointment of Sally Pain as Chief Communications, Customer, Brand and Sustainability Officer. This is a new role for AXA UK & Ireland and brings together the business’s public relations, public affairs, internal communications, customer and brand functions as well as its sustainability agenda.

Sally joins the organisation on 13 January 2025 and will be a member of AXA UK & Ireland’s Management Committee, reporting to Tara Foley, AXA UK & Ireland CEO.

Sally is a seasoned communications professional with more than 20 years of experience working at both group and divisional levels in senior roles across the health, insurance and fast-moving consumer goods sectors.

She has led public relations, corporate communications, public affairs and internal communications functions and more recently oversaw brand, customer and sustainability activity at Bupa.

I’m looking forward to working with Sally on further enhancing the impact and consistency of communications, brand and customer messaging as well as developing a greater focus on our sustainability agenda. Sally’s wealth of experience and innovative approach will help us achieve more cut-through both internally and externally which in turn means we can better support our colleagues and customers.

Tara Foley, CEO at AXA UK & Ireland

I’m excited to work with the talented team at AXA UK & Ireland to further enhance the brand, build stronger connections with colleagues and customers and drive sustainability initiatives that create lasting value. AXA’s commitment to making a positive impact resonates with me, and I’m looking forward to contributing to the company’s ongoing journey of growth and innovation.

Sally Pain, Chief Communications, Customer, Brand and Sustainability Officer at AXA UK & Ireland

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Legal notes

About AXA UK

AXA Insurance UK plc registered in England and Wales under registered number 078950 and authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority under Financial Conduct Authority registration number 202312. Registered office is 20 Gracechurch Street, London, EC3V 0BG.

AXA UK is part of the AXA Group, a worldwide leader in insurance and asset management, with 147,000 employees serving 94 million clients in 50 countries. In 2023, IFRS revenues amounted to Euro 102.7 billion and underlying earnings to Euro 7.6 billion. AXA had Euro 844 billion in assets under management as of December 31, 2023.

In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA Health and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.

Important legal information and cautionary statements concerning forward-looking statements

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans, expectations or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in such forward looking statements. Please refer to Part 5: “Risk Factors and Risk Management” of AXA’s Universal Registration Document 2022, for a description of certain important factors, risks and uncertainties that may affect AXA’s business and / or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as required by applicable laws and regulations.

AXA UK & Ireland appoints Sally Pain as Chief Communications, Customer, Brand and Sustainability Officer